In 2025/2026, Facebook Reels is not just a fun feature; it’s a powerful way for creators to earn money. With the increasing popularity of short-form video content, Facebook has developed several monetization options that enable users to generate income directly from their Reels.
In this article, we’ll explain how to earn from Facebook Reels in 2025/2026, including eligibility requirements, monetization features, and tips for maximizing your earnings.
What Are Facebook Reels?
Facebook Reels is a short-form video feature that allows creators to post videos up to 60 seconds long. Similar to TikTok and Instagram Reels, Facebook Reels enable users to share engaging content that can go viral across the platform. Reels can include music, text, and creative effects, which helps boost engagement and increase their visibility.
How to Make Money on Facebook Reels in 2025/2026
1. Facebook Reels Play Bonus Program
The Facebook Reels Play Bonus program rewards creators for producing high-performing Reels. Creators are paid based on the engagement their Reels receive, such as views, likes, shares, and comments.
Requirements:
- Must be in an eligible country.
- Must have at least 100,000 views in the last 30 days.
- Must be 18 years or older.
Once you meet these requirements, Facebook will invite you to participate in the Play Bonus program. This program is one of the main ways Facebook compensates creators directly.
👉 Read more on the official Facebook Creators Portal: Facebook Creator Portal
2. Facebook Ad Revenue (In-Stream Ads for Reels)
Facebook also offers In-Stream Ads for Reels, where creators can earn a share of the revenue generated from ads placed in their videos.
Eligibility:
- Must meet Facebook’s Partner Monetization Policies.
- Must have at least 10,000 followers.
- Must have 600,000 total minutes of watch time across all Facebook content (including Reels).
Once eligible, creators can enable In-Stream Ads and begin monetizing their Reels with advertisements. The more views and engagement you get, the more you can earn.
3. Brand Partnerships and Sponsored Reels
Another lucrative way to earn from Facebook Reels is through brand partnerships. Brands are increasingly looking for influencers and creators to promote their products in short-form videos.
How to land brand deals:
- Build a strong, engaged audience.
- Create content that aligns with specific brands or niches.
- Use influencer platforms like AspireIQ or Upfluence to connect with brands.
When a brand sponsors your Reels, you’ll earn money by promoting their products or services to your audience.
4. Affiliate Marketing on Facebook Reels
If you have a blog, website, or social media following, affiliate marketing can be a great way to earn from Facebook Reels. In affiliate marketing, you promote products using unique tracking links, and earn a commission for every sale made through your link.
Tips:
- Promote products that align with your audience’s interests.
- Include affiliate links in your Reel captions or in the comments.
Check out the best affiliate programs for 2025 in our post: How to Make Money With Affiliate Marketing.
How Much Can You Earn from Facebook Reels in 2025/2026?
Your earnings from Facebook Reels depend on several factors:
- Views: The more views your Reels get, the higher your potential earnings from ads and bonuses.
- Engagement: Reels with higher engagement (likes, shares, comments) have better chances of going viral, leading to more ad revenue.
- Ad Revenue Share: Creators earn a portion of ad revenue from Facebook’s In-Stream Ads.
On average, creators report earning anywhere from $100 to $5,000 per month, depending on their audience size, content niche, and engagement levels.
Tips for Maximizing Your Earnings from Facebook Reels
1. Post Regularly
The more you post, the higher your chances of getting noticed. Consistency is key when trying to build an audience and increase engagement. Aim to post at least 2–3 Reels per week to stay in your followers’ feeds.
2. Focus on Trending Topics
Keep an eye on trending challenges, songs, and topics. Jumping on trending content can increase your chances of going viral and gaining more views.
3. Use Hashtags Strategically
Hashtags help your content get discovered. Use popular, relevant hashtags to increase the reach of your Reels. A combination of general and niche hashtags works best.
4. Engage With Your Audience
Respond to comments and interact with your followers. Higher engagement can lead to more visibility, which increases your chances of earning from Reels.
5. Optimize Video Quality
Ensure your Reels are high-quality with good lighting, clear sound, and engaging visuals. The better your content looks, the more likely it will attract viewers and brands.
Conclusion: Is Earning from Facebook Reels Worth It in 2025/2026?
Yes, Facebook Reels offers significant monetization opportunities in 2025/2026. By creating high-quality, engaging Reels and taking advantage of Facebook’s monetization programs, you can build a sustainable income stream. Whether through the Reels Play Bonus, In-Stream Ads, or brand partnerships, there’s money to be made for creators who are consistent and dedicated.